Realty Executives is a nationwide real estate franchisor with over 500 offices and 8,000 agents. In a sea of sameness, where every agent’s marketing starts to blur together, we set out to create materials that helped agents break through and gave brokers a tool for recruiting top talent.

I led the development of Hope for Home Buyers & Sellers, a bold, breakout campaign that cut through the noise and was widely adopted across the network. It not only helped drive new clients, but gave brokers a compelling edge in attracting high-performing agents to their offices.