FRACTIONAL CMO FOR D2C BRANDS
You have a
marketing team.
What it’s missing is
a strategy.
I help growth-stage companies clarify what matters, strengthen the customer journey, and connect brand, creative, data, and execution to measurable business results.
+125%
YOY Email-Driven Revenue
BIRDDOG LIGHTING
4x
Increase in Sign-ups
FLUENTPET
+40%
Increase in Conversion Rate
SITTERCITY
+200%
Increase in Cake AOV
COLD STONE CREAMERY
+125%
YOY Email-Driven Revenue
BIRDDOG LIGHTING
4x
Increase in Sign-ups
FLUENTPET
+40%
Increase in Conversion Rate
SITTERCITY
+200%
Increase in Cake AOV
COLD STONE CREAMERY
WHO I WORK WITH
You might be a fit if any of these sound familiar.
I work best with founders and leadership teams who are ready for strategy, not just more activity.
You have a marketing team but no one setting direction. They’re executing, but nobody owns the strategy.
You’re spending on paid channels but can’t explain why growth has plateaued. More budget isn’t the answer.
You’re preparing for a capital raise and need a strong marketing story. Metrics and narrative both matter.
You need a full-time CMO’s thinking without the full-time salary. Budget matters. So does getting it right.
CLIENT RESULTS
Numbers that come from real work.
BIRDDOG LIGHTING
+ 125%
YOY Email-Driven Revenue
Reversed 20% monthly revenue declines. Full-year result: +15% YOY total revenue, +28% YOY orders.
SITTERCITY
Increase in Conversion Rate
Led total customer journey overhaul for a two-sided marketplace. Scaled to 7M members nationwide.
COLD STONE CREAMERY
+ 200%
Increase in Cake AOV
Led the first system-wide product launch, delivering +200% increase in cake average order volume.
TOUCHPOINT SOLUTION
Increase in Conversion Rate
Rearchitected the customer joourney around clinical use cases, driving a 30% YOY conversion increase.
HOW I WORK
A player-coach, not a deck-and-disappear consultant.
I set strategic direction and stay involved in execution — because strategy without follow-through is just expensive advice.
01 — Assess
Understand the real problem
I dig into your data, your customers, and your current marketing before forming an opinion. Most issues aren’t what they look like on the surface.
02 — Prioritize
Find the highest-leverage moves
I identify the two or three things that will improve the business and stop the work that’s consuming resources without returning results.
03 — Lead
Execute alongside your team
I work with your existing team and partners, not around them. Strategy gets built in, not handed off. Everyone gets sharper in the process.
04 — Improve
Track results and adjust
I measure what matters and report in language that connects to business outcomes, not vanity metrics that look good in a monthly deck.
WHAT CLIENTS SAY
In their own words.
“Melissa brings a rare combination of creativity, professionalism, and strategic insight that has made a drastic difference in our marketing results. She has transformed our branding, visual identity, email program, and overall marketing quality in ways that elevated how we present our brand. Her ability to develop new strategies for usability and optimization has been invaluable, and her understanding of marketing metrics has helped us make smarter, more effective decisions. She fits in seamlessly with the team and consistently adds value. I would highly recommend Marchwise to any business looking to strengthen its brand, introduce creative marketing design, and improve results across the board.”
Josh Knoedler
CEO, Birddog Lighting
“We have a neuroscientific wearable backed by real science, but couldn’t get customers to understand why they needed it. Melissa came in, quickly identified the problem, and rebuilt how we present the brand and the customer experience. Conversions improved significantly and customer confusion dropped. Not only is Melissa an incredible person, She has a rare ability to take something complicated and make it clear, and she does it without losing the credibility that made the product worth buying in the first place. I highly recommend her!”
Vicki Mayo
CEO, TouchPoint Solution
WHO I WORK WITH
25 years of building brands that scale.
I’ve built and led marketing at every stage of growth — from early-stage D2C startups to a $1B multi-brand conglomerate. That range isn’t accidental.
I specialize in D2C consumer brands and I bring both a strong analytical foundation and genuine creative instincts to every engagement. I use AI tools to move faster and see more clearly, but I believe the thinking still has to be human.
I work with a small number of clients at a time, on purpose. When you work with Marchwise, you get me and I’m fully invested in your business from day one.
E-commerce lighting · Reversed 20% monthly declines · +15% full-year revenue growth
FluentPet — Chief Marketing Officer
Tech-enabled pet communication · +81% increase in email revenue YOY · 4x signups
TouchPoint Solution — Chief Marketing Officer
Neuroscience wearables · +30% conversion increase · 35% customer service inquiry drop
Outlier — Chief Brand Officer
$1B multi-brand conglomerate · +44% revenue across portfolio in 2019
CLIENT RESULTS
Ready to find out if we’re a fit?
A strategy call is 30 minutes. No pitch, no deck. We talk about where you are, where you want to go, and whether I’m the right person to help get you there.