Outlier is the $1B parent company behind Passport Health, Realty Executives, Pump It Up, BounceU, and more. I led the development of the Outlier brand from the ground up—from naming and positioning to rolling it out across every customer and internal touchpoint. The goal was to create a cohesive brand that could unite a diverse portfolio while still giving each business room to thrive.

Alongside brand development, I built and led the in-house creative team responsible for all marketing across the portfolio. That included brand campaigns, performance creative, and internal communications. In 2019, the team’s work helped drive a 44% year-over-year revenue increase across all businesses.