FluentPet creates button-based communication systems that help dogs and cats “talk” with their humans—pressing programmable sound buttons to express needs, wants, and feelings. With millions of social views and a fast-growing customer base, FluentPet is reshaping how people relate to their pets.

I led the development and go-to-market campaign for FluentPet Connect, the brand’s first connected product. The launch generated major buzz, including high-profile coverage in tech and consumer media, and a feature on the Today Show. The campaign helped position FluentPet as a category leader in the fast-emerging world of pet communication tech.