While Cold Stone had elevated the in-store ice cream experience, customers still faced the same old choices for frozen treats at home. To capture more market share and enhance the at-home ice cream experience, we launched Cold Stone To Go, offering hand-packed ice cream in quarter and half-gallon sizes. I conceived the concept and led the execution of a cheeky campaign aimed at eliminating tasteless, ice-rimmed grocery store ice cream forever. This campaign remains one of my favorites to this day.