Marketing Campaigns
Realty Executives | Hope For Home Buyers & Sellers
CONCEPT | CREATIVE DIRECTION | COMMERCIAL SCRIPT | VIDEO EDITING
Sittercity | The Best Sitters Are Here
Many parents use Sittercity for consistent childcare and expect more than just supervision; they want engagement and mental growth for their kids. Our campaign, The Best Sitters Are Here, emphasizes sitters’ multifaceted roles. It led to fewer homepage drop-offs and more subscriptions.
Cold Stone Creamery | Friends Don’t Let Friends Eat Grocery Store Ice Cream
While Cold Stone had elevated the in-store ice cream experience, customers still faced the same old choices for frozen treats at home. To capture more market share and enhance the at-home ice cream experience, we launched Cold Stone To Go, offering hand-packed ice cream in quarter and half-gallon sizes. I conceived the concept and led the execution of a cheeky campaign aimed at eliminating tasteless, ice-rimmed grocery store ice cream forever. This campaign remains one of my favorites to this day.
Sittercity | The Best Sitters Are Here
Many parents use Sittercity for consistent childcare and expect more than just supervision; they want engagement and mental growth for their kids. Our campaign, The Best Sitters Are Here, emphasizes sitters’ multifaceted roles. It led to fewer homepage drop-offs and more subscriptions.