I’m a marketing strategist with a strong left brain, a lively right brain, and a healthy skepticism of anything described as “cutting-edge” by someone who just discovered LinkedIn.

For over two decades, I’ve helped companies, from scrappy startups to scaled-up growth machines, figure out who they are, who they’re talking to, and how to actually move the needle. I’ve served as CMO for multiple high-growth brands, led teams through pivots, and built campaigns that worked not because they were trendy, but because they were true.

Today, I do this through Marchwise. I partner with leadership teams to solve their most critical marketing and creative challenges by replacing tactical noise with disciplined revenue systems. I specialize in connecting the dots between audience insight, brand positioning, and business outcomes. I leverage AI-driven diagnostics and generative tools to bypass traditional production bottlenecks and compress growth cycles. I dig in, find the real opportunities, and build precisely aligned blueprints to go after them.

I’m a player-coach, equally comfortable setting direction as I am in the weeds helping to design the next campaign. I’ve led teams, built departments, and partnered with leadership to get good ideas out of people’s heads and into the world. I use technology to scale that creativity, not replace it, ensuring that high-fidelity execution stays ahead of the pace of the market.

I collaborate best with curious, engaged humans and have found that some of the sharpest ideas tend to surface in side conversations, not strategy decks. I believe the process should be thoughtful, the execution tight, and the work itself genuinely fun. Personally, I’ve yet to find a situation that wasn’t improved by a well-timed joke.

If you’re looking for a partner who has been in the trenches and knows how to lead—without the overhead of a full-time executive—let’s connect.